BETH POWELL

There are a number of online competitor analysis tools that are free and easy to use. Builtwith.com is one of them that allows you to see what technology your competitors are using.  It’s a great tool that allows you to enter any URL and receive a report showing what digital marketing technology is installed in their CMS/Website. You can learn if the business is advertising on Facebook, using email automation tools, optimisation tools, google advertising and so on.. Good for competitor intelligence, don’t you think?