BETH POWELL

Until now, Facebook Analytics has allowed you to track people across your online platforms – including your Facebook Page, your apps, your Facebook ads and your website (via the Facebook Pixel). Now it includes Instagram! Still in Beta but available by request, you’ll be able to include Instagram as one of the channels where you can […]

There have been a lot of questions of late as to what exactly Facebook was asking when a notification was sent to Facebook admins to update their Pixel preferences prior to October 24.  It relates to first party and third party cookies. So what is this anyway? First Party and Third Party Cookies – Food For Thought? […]

  Tracking the Success of Your Facebook Advertising Campaigns Part of setting your ad up for success is being able to measure it’s performance and there are a number of ways you can track your Facebook ads. With the Facebook Pixel installed on your website, you can track the success of your Facebook advertising campaigns […]