Beth Powell’s Drive More Business Blog
When you’re looking for some help with your marketing, who do you hire these days – a marketing consultant or a marketing coach? Or do you go DIY and attend a training course? It can be difficult to know which will deliver the best and most effective results for your business. My background is
I recommend setting up Facebook retargeting campaigns to most of my clients. They’re great to use as part of your ‘always on’ campaign set and I’m amazed that not more businesses are using them. When done well they lead to higher conversions or more sales. Why? Because sometimes we need a few prompts before we act.
Competitor analysis in the physical world of business is everyone checking out what their competitors are doing, right? But what about getting a clear understanding about what they are doing online? In my experience, many businesses either forget that part or are so random about it, that there isn’t any strategic benefit from the exercise.
As an attending guest at a Social Media marketing course levelled at Senior Marketers and Brand Managers, I was amazed by some of the participants responses when asked by the lecturer what the 4Ps of Marketing were. Anything from PRACTICE, PERFECTION, PROGRAM, and PROFIT were offered as sacrificial gestures with the lecture coming to a
Every car dealership I’ve had the pleasure of working with has a sponsorship program of some kind. Whether it’s supporting the local sports clubs, business and community events and organisations, charities and larger scale events and organisations, car dealerships are participators. Although community-based sponsorships are concerned with good will and the “feel good factor”, there
- What’s The Difference between a Marketing Coach and a Marketing Consultant? Which Drives the Best Results for Business?August 21, 2017
- Setting up Your First Simple Facebook Retargeting CampaignAugust 3, 2017
- A 5 Step Competitor Analysis Method to Track Your Competitors OnlineJuly 25, 2017
- Unravelling the 4Ps of MarketingJuly 11, 2017
- A Guide to Leveraging Sponsorships for Car DealershipsJune 23, 2017