There are a number of online competitor analysis tools that are free and easy to use. Builtwith.com is one of them that allows you to see what technology your competitors are using.  It’s a great tool that allows you to enter any URL and receive a report showing what digital marketing technology is installed in […]

Google Analytics For Car Dealerships   In my experience, most dealership GMs, Customer Experience Managers and Marketing Managers don’t hang out much with Google Analytics. It’s not surprising – what part of all that data are you going to look at and what does it all mean anyway? It’s confusing and too time consuming. Four […]