Hands down the best way to improve your Facebook and Instagram Advertising results is to get the targeting right. Facebook/Insta advertisers usually start out with behaviour and interests targeting combined with geography. This is what I would call a “general top of the funnel” audience. But we need to get beyond these general audiences to […]

What does Facebook’s data breach and the savaging of the company’s reputation over it mean for businesses that advertise and manage Pages in Facebook? While some Facebook users are joining the #deletefacebook campaign and others are taking more action to protect their privacy, it still makes sense for businesses and marketers to use the Facebook […]

  At last! Well, soon… We’ve been waiting for Facebook Marketplace to become more business friendly and hopefully this is a first step. Facebook Marketplace will be included in the ad placement options. So, what exactly is Facebook Marketplace? It’s Facebook’s answer to Gumtree. Basically it’s local classifieds where Facebook users can buy and sell […]