Facebook ads don’t work.  In my job, I hear that comment pretty often.  It pains me, actually, because it is both true and false.  Boosting a post or making a simple ad targeted by demographics, behaviours and interests is pretty easy to do and that’s the way many businesses approach their Facebook advertising. With those […]

For any marketer there’s a real thrill when one of your Facebook posts or ads “goes viral”.  Realistically for many of us, the definition of going viral means getting a popular Facebook post performing better than usual with a good number of shares, comments and likes. And when a post really goes off….  well it […]

Why I Use Facebook Business Manager Like many others, I switched my Facebook Pages and Ad accounts into Facebook Business Manager without knowing what I was doing. I made a bit of a mess but soon figured out how to do it and sorted it out. Now I’m hooked and I would never go back […]