You may have come across Facebook Business Manager by now and, either love it or hate it, word is it’s here to stay. There seems to be a fair amount of confusion about it – exactly what it is, why it’s become a ‘thing’ and if you have to use it.  In this post, […]

  I’ve been reading a lot about the new Google Dealer Playbook, described as a must know for dealership marketers and their agencies. The Playbook was previewed at the Digital Dealer Conference and Expo in Las Vegas in September and was written specifically to help dealerships to use Google to grow their businesses. As yet, […]

Gone are the days when Facebook advertisers had to rely on a selection of behaviours and interests combined with demographic information to target audiences.  Now we have more sophisticated ways to reach our audiences. Custom conversions provides the mechanism to develop audiences that convert, exclude those that do convert and optimise ads for specific conversions. […]