On average only 30% of car buyers remain loyal to the dealership where they purchased their car. 70% move on! I learnt this, along with a heap of other interesting info at the recent Automotive Marketing Summit, organised by Mumbrella in Sydney.  There was plenty to report from the Summit – here’s my summary of some of […]

  When you’re looking for some help with your marketing, who do you hire these days – a marketing consultant or a marketing coach?  Or do you go DIY and attend a training course?   It can be difficult to know which will deliver the best and most effective results for your business. My background is […]

I recommend setting up Facebook retargeting campaigns to most of my clients.  They’re great to use as part of your ‘always on’ campaign set and I’m amazed that not more businesses are using them.  When done well they lead to higher conversions or more sales. Why? Because sometimes we need a few prompts before we act. […]