Competitor analysis in the physical world of business is everyone checking out what their competitors are doing, right?  But what about getting a clear understanding about what they are doing online? In my experience, many businesses either forget that part or are so random about it, that there isn’t any strategic benefit from the exercise. […]

As an attending guest at a Social Media marketing course levelled at Senior Marketers and Brand Managers, I was amazed by some of the participants responses when asked by the lecturer what the 4Ps of Marketing were. Anything from PRACTICE, PERFECTION, PROGRAM, and PROFIT were offered as sacrificial gestures with the lecture coming to a […]

Every car dealership I’ve had the pleasure of working with has a sponsorship program of some kind. Whether it’s supporting the local sports clubs, business and community events and organisations, charities and larger scale events and organisations, car dealerships are participators. Although community-based sponsorships are concerned with good will and the “feel good factor”, there […]