The Framework for your Digital Marketing Strategy   I was invited recently onto the Marketing Crunch Podcast with host, Tys Cobb, to talk about Digital Marketing Strategy and the framework I use for developing and implementing strategy. The podcast is for professional services firms, but the strategy is applicable to many other businesses. In just under […]

Understanding Your Customer and Developing Customer Personas The key to successful marketing and communication Do you wonder ‘So who exactly is my customer’? Yes, we all aware of marketing buzzwords such as ‘Demographics’ and ‘Psychographics’  but do we really know who our audience is, their values and beliefs, their current lifestyle, what they aspire to, […]

Hey Siri, where’s the best place to get my car serviced around here? It’s a voice search query. Go on. Give it a try. Ask Siri or Google or Cortana (if you have a windows device) a voice search query relating to your business. Something that one of your prospects might ask. How does your […]