A lot of people have spoken to me recently about their desire to keep marketing simple. Like the ‘head in hands’ type of chats where the body language shows that it’s all got overwhelming. Now, I’m a fan of simplified simple marketing. And I know that it’s not that easy to achieve. But if we […]

Facebook has made some changes to the way its metrics are reported that will change the way you see your ad results. The changes are being rolled out from March 14 and, up until April 13, you will be able to switch between old and new Facebook metrics. After April 13, you will only be […]

  Late last week Facebook announced some major changes to the Facebook News Feed. I’ve seen plenty of ‘doom and gloom panic posts’ about the announcement but I’m not so sure. The Gist of Facebook’s News Feed Changes   The gist of it is that research (“by Facebook and academics”) has found that social interaction between […]